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International Journal of Reviews and Research in Social Sciences
ISSN (Print) : 2347-5145; ISSN (Online) : 2454-2687
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Influencing Parameters in Purchase behavior for Packed Fruit Juices are setting new millennium in Indian Markets: A Statistical Analysis
Dr. Gurvishal Sinha
Sharda University, Greater Noida, U. P
This research examines the purchase behavior for fruit juices in the light of locations with three categories of consumers as a sample of the study. Locations selected are Gurgaon, Noida, and Agra. Research tries to construct a statistical and logical explanation for purchases that are influenced by location. The research was also tending to analyze the influence of diverse consumer type on purchases of Packed fruit juices. Two-way between-group ANOVA for IS computed to examine the study outcomes.
Packed fruit juice, purchase behavior, Location, consumer and Statistical analysis.
Gurvishal Sinha. Influencing Parameters in Purchase behavior for Packed Fruit Juices are setting new millennium in Indian Markets: A Statistical Analysis. Int. J. Rev. and Res. Social Sci. 2018; 6(4): 412-414 .
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