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Volume No. :   6

Issue No. :  4

Year :  2018

Pages :  469-474

ISSN Print :  2347-5145

ISSN Online :  2454-2687


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Positive Impact of Social Media on youth An Empirical Study in Ahmedabad city



Address:   Dipanti Joshi1, Dr. Viral Bhatt2
1Assistant Professor, Sal Institute of Management, Ahmedabad, Gujarat
2Director, Sal Institute of Management, Ahmedabad, Gujarat
*Corresponding Author
DOI No: 10.5958/2454-2687.2018.00044.8

ABSTRACT:
The increasing use of Social Networking in India has been on the rise among the new generation youths. In today's scenario, life of youth cannot be imagined without Facebook, YouTube, Instagram, WhatsApp, LinkedIn or Twitter. The new age social networking culture has been well accepted and has met an enthusiastic response from elder generations too. Research studies on this new age social media usage and impact within India have been limited to specific surveys and theories and not in practicality. The objective of this study is an attempt to investigate the extent of social networking impact on the Indian youth specifically the positive impact. The reason for selecting youth as the target audience is because the direction of a country and culture is decided by the direction taken by youths.
KEYWORDS:
Social Media, youth, Empirical Study
Cite:
Dipanti Joshi, Viral Bhatt. Positive Impact of Social Media on youth An Empirical Study in Ahmedabad city. Int. J. Rev. and Res. Social Sci. 2018; 6(4): 469-474 .
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